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Social campaign — spec work

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Monster energy

lockexclusive collection of works

Access is limited and may require external approval in some instances. If you already have my résumé, you’ll find the password in the top right corner. For serious requests, please click here to get in touch with me.

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Estrella Jalisco

25' Visual identity

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monster energy

20th anniversary

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miramar airshow

photography

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anheuser busch

2024-5 digital campaigns

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CREATIVE PROCESS

01 —
Creative Approach

At the heart of every design journey is a unique creative approach that sets the tone for the entire project. What makes my approach special is the seamless fusion of Graphic Design and Product Design. This synthesis allows me to create designs that are not only visually stunning but also functionally effective. By intertwining aesthetics and purpose, I ensure that each design choice serves a dual role, captivating the eye while achieving specific objectives. This creative approach becomes the compass that guides every decision from the initial concept to the final execution.

02 —
Ideate and Strategy

The Ideate and Strategy phase is where imagination takes flight. Drawing from my expertise in User Interface, Typography, Editorial Layout, and Photography, I embark on a creative exploration to generate ideas that resonate. This is the phase where we brainstorm, refine, and strategically plan how to bring your vision to life. Each element is carefully considered to align with your goals and engage your target audience. By infusing strategic insight into creative ideation, I ensure that every design element contributes to a cohesive and impactful whole. This phase is marked by collaboration, innovation, and an unwavering commitment to creating designs that truly connect.

03 —
Production & QC

As the project takes shape, we enter the Production and Quality Check stage. Here, my meticulous attention to detail shines. Leveraging my background in Product Design, I focus on the functional aspects of each element, ensuring seamless interactions and optimal user experiences. Typography and Editorial Layout skills come into play, as I craft content that is both visually compelling and logically structured. The addition of carefully curated Photography elevates the visual narrative, adding authenticity and depth. Throughout this phase, quality checks are the final touch to guarantee that every detail aligns with the high standards set by our Creative Approach and strategic planning.