Estrella jalisco
Creative Director
Justin Lawler
Art Director
Meghan Burch
Designer
Ricky Peterson
Project Timeline
6 Months
the objective
Estrella Jalisco came in with a clear ask: elevate. The 2025 season was a moment to push the brand beyond where it had lived before, from printed goods and point-of-sale to full collaborative campaigns. Over six months, the work touched nearly every corner of the brand's visual presence, and the standard for each deliverable was the same: nothing generic, nothing expected.
collaboration
Estrella Jalisco doesn't do small partnerships. They work with some of the biggest brands in the world — and the creative had to hold up in those rooms. From branded truck wraps to large-scale POS installations, every piece needed to feel intentional at scale. The collaborative work spanning events, gear, and branded environments set the tone for the season and made sure the brand showed up with presence wherever it landed.
Clothing range
The apparel direction went deeper than putting a logo on a shirt. The team wanted something that could carry real brand recognition, clothing that evoked something when you wore it, not just identified where it came from. The range explored multiple directions, balancing heritage cues with a contemporary edge that felt authentic to the Estrella Jalisco world. The goal was to lay the groundwork for a clothing line that could stand on its own.
Social media designs
Social was a year-long engagement, responsive, strategic, and always on. The work covered sponsored events, team partnerships, MLB integrations, and cultural moments like Banda MS and Marca Registrada. The approach wasn't just aesthetic. Every post was designed to drive interaction, deepen fan connection, and keep the brand feeling alive between the big campaign moments. The result was a feed that looked consistent, moved fast, and actually made people stop scrolling.
